Let me know what your thought of the video in the comments below, and if you would like to see more.
Six months ago, I had 250 Twitter followers and posted perhaps once a month. I didn’t understand Twitter. It seemed like an incomprehensible stream of nonsense. But I also knew that it was important. A tool that could be harness by the wily self published author. So I did what I usually do when I want to improve an area of my business: I obsessed over it. I researched it. And I learned from those who knew better than me. Today I am closing in on 30k Twitter followers and I have a regular stream of traffic going from Twitter to my website. It was pretty easy to do once I learned how. I’m going to tell you what I did.
However, before telling you how I turned things around, I just want to warn you that Twitter traffic isn’t something I’ve found to be high value. Most of the traffic I generate seems to do very little, but as part of my overall strategy of creating ‘funnels’ Twitter has been providing me with a slow trickle of sales and newsletter signups. So authors build your twitter audience!
Book Funnel: Get Sharing
Book Funnel is something I’ve been using for a while now, and whenever I discover a new tool that I feel offers value for money or some indispensable service, I feel compelled to share it with people. I’m not making any money for promoting the service, and am doing so purely as a recommendation. So what is Book Funnel?
Book Funnel is an online platform that costs a small subscription fee, but allows you to upload your ebooks and easily share with them with your readers via a web link. The beauty of the service is that the link will take the user to a page with multiple options for how they would like to download the books – mobi, epub, pdf. It automates the process of getting the book onto the reader’s devices and also deals with any technical support that might arise. Basically, it allows you to offer freebies and advanced reader copies easily and in a manner that allows you to just post the link and forget about it. Want to offer one of your books free to all platforms for 24 hours? Then stick it on Book Funnel and share the link all over Social Media (Amazon KDP Select is generally fine with marketing efforts so don’t worry about exclusivity, although don’t quote me on it).
Here is what a reader encounters when they follow your link (you can test it yourself on the website via a sample).
And from there, the user picks the option most suited to them and follows the simple wizard that will get the book onto their devices. I’ve said before that giving away free books is a must for new authors as the number one priority in the early stages is discoverability. The beauty of Book Funnel is that its built on a pay scale. If you only have a few dozen downloads each month then the cost is nominal. I would also recommend it to established authors too, as it is indispensable in conjunction with a newsletter. Give subscribers free books for signing up, and use Book Funnel to offer them a flawless and professional service.
Anyway, you can check out the service in full, here: http://bookfunnel.com/
How to build a mailing list – a guide.
Hi everybody. I’ve been a full-time writer for over four years now (and heck don’t I pinch myself every day for that), but recently something has gotten me more excited than ever before–my mailing list. I’ve been working on it since September after taking part in the Self Publishing Formula, which is an online course run by Mark J Dawson. The course taught me many effective ways to build a mailing list and also pointed out some fairly obvious realities that had thus far eluded me. Such as: why do we put our entire careers in the hands of Amazon/Publishers and why do we, as authors, see the massive power that marketing sites such as Bookbub have but do nothing to gain some of that power for ourselves? My mailing list currently has 5k members and about half of those are what I would call ‘warm’ subscribers or fans. That means, if I released a new book today, I can be fairly confident that around 1500 people would buy a copy in the first few days. That’s pretty much guaranteed to shove my new release right up the charts where it will then find its own feet and sell on its own via the chart exposure. The part that has me excited really excited, though, is that 3k members is just my total today. In a year’s time I fully expect to be nearing 10k. Even if only 30% of that list is ‘warm’ (i.e. a fan who is actively seeking my work as soon as it is available) then that would be 3k sales every time I have a new release. In ten years time I could have 100k subscribers (very doable at my current sign up rate), and by that point who needs Bookbub? The best part about it all is that I am not using my readers or taking advantage of them in any way–my mailing list is a great way to keep in touch, and reward, the readers who actively support me. I can offer prizes, exclusive discounts, and freebies. In fact, the whole process of building a mailing list hinges on giving people a reason to join. FREE BOOKS. This has to work both ways or it won’t gather momentum.
I started my career by quickly becoming known as an ‘author who helps’. I aspired to follow the likes of J.A. Konrath and Hugh Howey by offering advice on what I had found successful and trying to nurture authors struggling lower down the ladder of success. It feels like a while since I really did that, so this post is intended to share with you what I have come to believe is the number 1 most important tool an author can possess. A healthy mailing list. Here’s why you need one: Continue Reading →